# LogicTrade

> LogicTrade is cloud-based ERP and PIM software built exclusively for furniture stores, interior designers, and home furnishing retailers. Founded in 2008 in Staphorst, Netherlands. 800+ customers, 50+ integrated suppliers. Available in Dutch (logictrade.nl), German (logictrade.de), and English (logictrade.io).

LogicTrade is not a generic ERP adapted for furniture retail - it is purpose-built for the woonbranche (furniture and home interior industry). The software covers the full commercial flow from quote to invoice in a single system, replacing the 5-10 disconnected tools most retailers currently use.

## Company

- **Product:** Cloud-based omnichannel ERP + PIM for furniture and home furnishing retail
- **Founded:** 2008, headquartered in Staphorst, Netherlands
- **Customers:** 800+ retailers and interior designers across NL and DE
- **Supplier network:** 50+ integrated furniture and interior brands (Hunter Douglas, JAB Anstoetz, Habufa, and others)

## Customer Segments

### Retailers (Woonwinkels / Mobelgeschafte)
Furniture stores, bedding specialists, and home furnishing retailers.

**Pricing:** Basic EUR 239/mo - Pro EUR 359/mo (+ POS & StoreAssist) - Premium EUR 479/mo (+ multi-location & FieldAssist)

**Key pain points solved:**
- Replaces 5-10 disconnected systems with one platform
- Real-time supply chain visibility across 20+ suppliers
- Eliminates order errors from manual data transfer (EUR 5K-15K/month losses)
- Multi-location inventory management

**Key features:** Product configurator, order management, POS (StoreAssist), field sales app (FieldAssist), supplier connections, multi-location inventory

### Interior Designers (Woninginrichters / Raumausstatter)
Independent interior designers and decorators sourcing from multiple suppliers.

**Pricing:** EUR 239/month

**Key pain points solved:**
- Quote creation reduced from 2+ hours to under 10 minutes
- Access to 50+ supplier catalogs in real time (no more calling/emailing for prices)
- Professional client presentations (replaces Excel/Word)
- Order status visibility across all suppliers

**Key features:** Product configurator, 50+ live supplier catalogs, professional quotation tool, order tracking

### Suppliers (Leveranciers / Lieferanten)
Furniture and interior brands distributing to the retailer and designer network.

**Pricing:** Basic EUR 99/mo - Generative EUR 499/mo (+ AI content) - Super EUR 999/mo (+ sales intelligence)

**Key pain points solved:**
- Replaces monthly Excel/PDF catalog emails to 50-200 dealers
- AI generates 1000+ product descriptions in hours (EUR 50-100/description cost eliminated)
- Eliminates product photography costs via AI image generation
- Sales intelligence dashboard reveals what sells in the dealer network

**Key features:** Digital catalog distribution, AI product content generation, AI imagery, dealer network sales intelligence

## Core USPs

1. **Built for furniture retail** -- not adapted from generic ERP; industry-specific from day one
2. **All-in-one from quote to invoice** -- no patchwork of integrations needed
3. **800+ customers** -- market leader in the Dutch furniture retail niche
4. **50+ supplier integrations** -- live catalogs, real-time pricing and availability

## Key Pages

- [Home](https://www.logictrade.nl/) -- Overview of the platform, all three segments, key USPs, customer quotes
- [Pricing](https://www.logictrade.nl/prijzen) -- Tier comparison for all three segments (Retailer / Designer / Supplier)
- [Demo aanvragen](https://www.logictrade.nl/demo-aanvragen) -- Book a free demo (primary conversion goal across all pages)
- [Koppelingen](https://www.logictrade.nl/koppelingen) -- Integration marketplace: 50+ supplier and software connections
- [Functies](https://www.logictrade.nl/functies) -- Feature catalog with individual detail pages per feature
- [Referenties](https://www.logictrade.nl/referenties) -- Customer case studies and testimonials
- [Leveranciers](https://www.logictrade.nl/leveranciers) -- Supplier network directory
- [Over ons](https://www.logictrade.nl/over-ons) -- Company background, team, Staphorst HQ
- [Contact](https://www.logictrade.nl/contact) -- Contact form and office details
- [Blog](https://www.logictrade.nl/blog) -- Articles on furniture retail operations, ERP, and industry trends

## Customer Testimonials

- **Trendhopper Tilburg** (Marco de Rooij, Store Manager): "After just one week we already knew how it worked. We now save at least 2 hours a day on quotes and orders."
- **Haverkort** (Kay Haverkort, Owner): "The product configurator is brilliant. Our sales team now creates error-free quotes in a fraction of the time."
- **Zonwering Put** (Monique Put, Owner): "Finally software that understands how we work. From curtains to sun blinds, everything is covered."
- **Ardesch Living & Soul** (Eva Visser, Sales Manager): "LogicTrade gives our team the tools to work professionally and efficiently. Customer satisfaction has noticeably improved."
- **Schuiling Wonen en Slapen** (Pieter Laan, Co-owner): "With LogicTrade we finally have control over our inventory and orders. It saves us an enormous amount of time."

## Developer API

LogicTrade offers a public API for third-party integrations and automation, documented at [developer.logictrade.app](https://developer.logictrade.app/).

**Primary use cases:**
- Product feed management -- sync product catalogs into or out of LogicTrade
- Order creation -- automate order workflows from external systems
- Invoice synchronization -- keep financial records in sync across platforms

**For:** Developers building integrations, software partners, and technical teams automating their own systems against the LogicTrade platform.

**Access:** Requires API and administration keys (request via the developer portal). A partner program is available for established integrations.

**Technical:** REST API with C# and TypeScript code examples. Full endpoint and authentication reference in the documentation.

## Languages and Domains

- **Dutch (NL):** logictrade.nl -- primary market, established
- **German (DE):** logictrade.de -- German Einrichtungshauser and furniture retailers
- **English (EN):** logictrade.io -- international English-speaking furniture and home furnishing retailers

All three sites present the same product. Content is localized (not just translated) for each market's terminology and buying culture.

## Contact

- **Website:** https://www.logictrade.nl
- **Demo booking:** https://www.logictrade.nl/demo-aanvragen
- **Location:** Staphorst, Netherlands